Page 83 - Indigo Design Award 2019
P. 83

SOUPER BRANDING PROJECT
Urban Air Design Limited Design Director: Ng Wai Ming Chirs
Design Team: Or Chi Bun Stanley, Rao Amandeep, Tse Kin Wah Jeff, Joey Mok
Silver in Branding
Founded in 2018, Souper is a newly launched soup brand in Hong Kong.
Urban Air Design Limited took the opportunity to work out the whole
branding campaign, from naming, design to implementation. Combined with traditional Chinese style and modern visual system, Urban Air illustrated a fresh, groundbreaking and creative brand strategies that made Souper differentiate with others in the same product category.
Watch Video
DESIGNER
The Cut Creative Design Director: David Silver in Branding
Branding evolving design for a fast growing turf business.
NOT A SINGLE ORIGIN - MAKING CENSUS DATA TASTY
Small Multiples
Design Director: Dasha Yurovskaya Design Team: Jack Zhao, Harry Morris
Gold in Digital Art; Silver in Mix Media/Moving Image, Packaging Design, Branding; Bronze in Integrated Graphic Design, Digital Design
’Not a Single Origin’ tells the story of multicultural Sydney using chocolate. Where its residents came from and where they settled. The project used an edible canvas to ‘visualise’ the Australian population census data. The unique streets of Sydney suburbs were embedded using 3D printed moulds. The packaging is a feat of algorithmic art - photographs of ingredients were transformed into an other-worldly terrain bursting with the colours and vibrancy of Sydney’s diverse make-up.
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