Page 85 - Indigo Design Award 2019
P. 85

THE LAVAZZA MUSEUM
Ralph Appelbaum Associates
Design Director: Ralph Appelbaum Associates
Design Team: Tamschick Media+Space Michael Grubb Studio Cino Zucchi Architects NEO S.r.l. Promemoria Sysco Productions Acuson S.r.l.
Silver in Branding
The Lavazza Museum is a sensory journey through global coffee culture, explored through the 120-year story of the Lavazza family, their rich heritage, and their continued dedication to coffee over five generations. Within Lavazza’s new ‘Nuvola’ headquarters complex – designed by Cino Zucchi and located at the heart of a regenerating urban district in Turin – the Lavazza Museum shares the company’s story and love of coffee culture with the world. Originally envisaged as a private museum, the project brief expanded through creative workshops between RAA and Lavazza, transforming it into a new vision for a cultural experience. RAA’s design concept is the ‘unique blend’:
the magic that comes from Lavazza’s winning combination of tradition and innovation. Immersive and emotive experiences across five galleries connect visitors with the spirit of the Lavazza company, its deep roots in Turin, and its global reach in arts and culture, celebrating the enjoyment of coffee around the world. Throughout, visitors personalize their journey through an interactive RFID-enabled Lavazza cup, which they ‘fill’ with their experiences and stories..
ILSETRA HOTEL PROFILE
Frank Trana
Design Director: Frank Trana Design Team: Buckethaus Silver in Branding
Up in the high mountains of Hafjell, Norway, where the Olympics in Lillehammer took place in 1994, lies a charming place called Ilsetra Høyfjellshotell. In this hotel there is a history of Norwegian handcraft and art, and the nature surroundings adds a colourfull frame. Natiwe where chosen to upgrade the Graphic Profile. The symbol/logo is the entrance, just simplified, and the color palette was inspired by the norwegian national folk costume from the area. Keywords is Norwegian history and tradition - in a modern wrapping.
WAASLAND IDENTITY AND MAGAZINE
Studio Daad
Design Director: Studio Daad
Gold in Magazine & Newspaper Design; Silver in Logos, Branding
Insiders Online has been asked to create a concept of the story behind Waasland (an area in Belgium). The found out that there’s lot’s of contrast in the environment, industrials versus nature, art-deco versus abandoned places. Insiders asked us to create the brand new identity for Waasland with this concept in mind. We made some huge contrasts in typography, which consists in a harsh geometric form of the logo, combined with organic quotes. Every theme of the magazine has it’s own colours. The colours are primary colours which we mixed with lots of black and white, to make them more soft and close to the colours we can find in this area.
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