Page 94 - Indigo Design Award 2019
P. 94

3WTC
Neoscape
Design Director: Neoscape
Gold in Integrated Graphic Design
Silverstein Properties’ long-term mission to redevelop the Trade Center, and their passion for the place, their tenants, and the future of Lower Manhattan, is palpable in everything they do. The early believers that bought into their belief of a revitalized downtown have come to define the neighborhood, and, as
the Trade Center reaches its final phases, have turned that vision into reality.
It was our job to bottle that passion. As the task was a 3WTC branding effort with a neighborhood rebrand on the side, we looked to develop a three-part platform that addressed shifts in the workplace and workplace culture, alongside the spectrum of passionate individuals that have come to define
the Trade Center and greater downtown community. The brand narrative weaves together the people, the place, and the product in an effort to address the complex process of choosing a new location to operate your business. The end result is a far more personal approach to a commercial office campaign— one that is dynamic and adapts to cultural and neighborhood trends. Visually, 3WTC was designed to align with the rest of the WTC family while updating the overall look that’s fresh and current, and allow for the flexibility to address a diverse tenant base. And as the brand was a dramatic departure from
a look and messaging standpoint we wanted to create a series of unique advertisements and a dedicated online space that was supportive of that shift in perspective.
THE MAGNIFICENCE OF ORIENTAL POWER”: INTERNATIONAL CHINESE CHARACTERS CONFERENCE
TUNGFANG DESIGN UNIVERSITY DESIGN CENTER Design Director: CHIA-HUI LIEN
Silver in Integrated Graphic Design
To double the circle of figures overlap, a symbol of “The Magnificence of Oriental Power” activities to identify LOGO; and the triangle as the basic unit graphics, font arrangement and combination, a symbol of global emphasis on the Chinese characters have reached the peak of the pyramid, as International Chinese Characters Conference Activities Main Vision Design.
SMALL CAR, BIG WORLD
BEAMY
Design Director: BEAMY
Design Team: CREATIVE DIRECTOR: RONN LEE, DESIGN DIRECTOR: IV TOH, DESIGNERS: JOLYN ONG, YOYO YANG, KIT WONG
Gold in 3D CAD; Silver in Illustration, Integrated Graphic Design
Shanghai Automobile Museum (SAM) is one of the key cultural projects for the development of automobile science education and promotion of automobile culture in Shanghai. We were tasked by SAM to work on a exhibition – Small Car, Big World to bring an enjoyable and educational experience to the visitors. Upon developing the exhibition concept, we proceeded to plan the 150-exhibits display, design the environment graphics, display stands and signages. The exhibition was officially open to the public at the end of July. It was extremely well received and attracted many families and schools.
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