Page 93 - Indigo Design Award 2019
P. 93

LET’S EAT!
BEAMY
Design Director: BEAMY
Design Team: Ronn Lee, Hana Song, Jolyn Ong, Yoyo Yang
Gold in Promotional Materials, Integrated Graphic Design; Silver in Illustration
As food lovers, the team at BEAMY decided to create Let’s Eat – a fully illustrated bilingual calendar for their clients and friends as a gift to welcome the year of 2019. Featured every month is a dish (based on the food we love) accompanied by its recipe. A lined page on the back of the recipe page is provided for the ease of note taking. Printed on Mohawk’s environmentally friendly paper, the featured dish is embossed to create a tactile feel. If you’re fretting over what to have for lunch, spin the wheel at the back of the calendar and you’re sorted!
DR. BRANDING
CREATIVE MINDS
Design Director: JANINE WEITENAUER Design Team: Sinja Schwarz
Gold in Integrated Graphic Design
Brothers and dentists Michael and Gottfried Förschner decided to go digital and simultaneously to reconstruct and redesign the very 1980ies looking interior of their dental clinic as well as their logo, all collateral print materials and website. As the hallway and rooms used to be very narrow we let the light come in using semi frosted glass walls and panels to create a spacious airy feeling. The main interior colors are a warm brown for the wooden floors and leather for the seats, white for the walls, a warm but dark grey for depth on doorframes, outfits, graphic patterns and all printed pieces and as accent color a fresh scandinavian green which can be found on a few walls, furniture, plants and the logo as a neon sign. While researching the history of dentists we came across Apollonia of Alexandria – power woman and patron saint to dentists. As nobody seems to have ever used her as part of a logo before we created a modern friendly icon and placed her in a heraldic shield attaching one tooth as a jewel to her gloriole which she is wearing like a crown. Further we designed a pattern which we also used on walls, door signs, business papers and partly on furniture. As the history of Apollonia is not known to most of the patients we created our own art work to illustrate the life and death
of her.
INTEGRITYNEXT
Persuaid
Design Director: Tobias Wibbeke Design Team: Tina Marusic
Gold in Integrated Graphic Design
IntegrityNext commissioned us with the conception and design of their new corporate design. In addition to the strategic positioning, we developed a branding system based on the brand drivers trust, ease of use and simplicity, which laid the foundations for design language, typography, imagery and color palette. In addition to the classic corporate design elements, we designed a comprehensive user interface for the digital compliance product of the B2B brand.
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