Page 72 - Indigo Design Award 2019

MUSEE LUXURY RETAIL
Jansword Design
Design Director: Jansword Zhu Design Team: Jansword Design Silver in Branding
MUSEE is a Luxury Retail and Second-hand Luxury Retail brand. The Brand name originated from French “MUSEE(Museum)” and design as San-serif-Art- Nouveau Style. The highlight is the Brand Accessory Graphic, which named “Muse’s Dream” that allow the viewer to enjoy a lucid dream in the unique yet authentic abstract images. And the emblem comes from the Tarot card “Cup III”, symbolized Sharing victory and love, which perfectly matched the core value of Brand on Second-hand trading: for the sharing and love.
ART DIRECTOR · AGD
Designstudio
Design Director: Ralph Ihmsen
Silver in Branding; Bronze in Promotional Materials, Logos Corporate Design and Branding for the Company Launch
NERDERY REBRANDED
Little & Co.
Design Director: Little & Co.
Design Team: Little and Co., and Nerdery creative team
Silver in Website Design, Branding, Mobile Responsive Design; Bronze in UX, Interface & Navigation
Nerdery worked with Little & Co. to rebrand and launch its new website in the fall of 2018, including a refined logo and a cleaner, more professional look and feel, positioning the company as a digital business consultancy. We’ve matured our image with a modern look and cleaner lines, and sharpened our message by saying more with
less. We worked in ways to better show our work, and highlighted our culture through authentic photography. Our voice changed without cracking. We rebuilt our brand around appealing to our ideal customer – small to mid-size enterprises ($500M - $5B) who have yet to significantly invest in moving digital to the core of their organizations, but now understand the urgency and want to accelerate their digital transformations, innovations, modernizations and operational initiatives. Along with the website – and mobile website – comes a new suite (see attached) of branded collateral, brochures, signage, stationery, pens, pins, stickers and business cards, apparel and other swag. Also attached are rebranded examples of Nerdery’s physical space and trade show displays. With Nerdery’s new brand, we’ve shifted our focus from transactional custom software design and development to digital consulting for enterprise companies by building brand confidence in the marketplace and creating trust with enterprise-level companies who have complex problems to solve.
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