Page 70 - Indigo Design Award 2019
P. 70

Louise Agency
Design Director: Sarah Louise Kinsella
Design Team: Design Director/Designer: Sarah Louise Kinsella (Louise Agency) Copywriter: Lisa Cropman (The Word Nest)
Silver in Branding
These supplement liquids are specifically formulated to improve workout performance. The brand identity needed to be strong, influential and appealing to both genders. In such a saturated supplement market filled
with intense masculinity, the logo needed to blend in without looking overly feminine. The logo design is an icon configuration of both Mars and Venus symbols, as well as the Pagan gender symbols, with a soft and rounded typeface to compliment. Their icon embodies both genders. The brand name (formed by the client) stands for the product range (ESRY). The expansion of the product range was considered in the approach of the design whereby the decision to add a numeric value would therefore differentiate each product future release (E1/E2). In keeping a medicinal look and feel, the product designs stemmed from the influence of the periodic table. The black and white colour palette is in line with the clinical approach and allows for the strong, bright and energetic imagery to pop with colour. Where possible, type colour treatment will reflect the colour palette found within the supporting imagery. The tagline for this brand needed to reflect the purpose of the product range along with the application method – a first of its kind.
Runyon Design
Design Director: Felipe Guimarães Garcia
Design Team: Felipe Guimarães Garcia and Anthony D’Avella Silver in Branding, Promotional Materials, Bronze in Logos
After 20 years in the asset management business, Peter Kraus concluded that there were too many active managers managing too much money.
In 2018, he founded Aperture Investors, an investment firm that utilizes performance-linked fees intended to create better, fairer outcomes for investors. Runyon Design helped define what makes the Aperture brand so appealing and integrate that value into a visual identity system. The designs guided the creation of a public-facing web presence created by partner firm, Hugo + Marie, to attract both potential asset managers and investors. The visual identity was inspired by the light that passes through a lens, purposely revealing a distinct landscape through its dynamic opening and closing. The logo’s symbol can be sectioned as seen on the posters or lapel pin in order
to create dynamic layouts or suggestive visuals. In a competitive landscape of financial firms where the colors blue and green are dominant, Aperture’s yellow brings a necessary optimism and warmth to the space. The chosen typography for the logotype and ancillaries is precise as a grotesk typeface, yet human with oversized dots and distinct letterforms.
Kinda Ghannoum and Amer Al Issa
Design Director: Kinda Ghannoum and Amer Al Issa Gold in Logos; Silver in Branding
DESCRIPTION CARRÉ is produced by S material FZE to provide UAE’s designers with revolutionary flooring material that they can rely on to speak for their ideas and instill life into the spaces they design. S material is a small sized company located in RAK free zone established in 2013 by the interior designer and artist Salem Samara who has started designing and producing encaustic cement tile in his workshop in Damascus-Syria since 2005. He inspired this idea from his childhood memories of his grandmother’s house, every room was frosted with a different unique pattern that gives an exclusive impression. These memories made a huge impact on his career life, he started to learn how powerful the effect of colors and designs can be on the feelings of people living or frequently visiting a certain place. MISSION STATEMENT Create a Brand identity and a unique, modern graphic system that reflects the Encaustic Tile elements of CARRÉ in terms of square shape, ornamental style
, reflection, costume made designs.. by using the most artistic and modern graphic styles in concepts, colors, shapes, sizes , typeface... to make a unique presence for the corporate in each and every detail.

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