Page 61 - Indigo Design Award 2019
P. 61

Design Director: Chyuan Lee
Design Team: Li-Wen Ho, Winserng Chee Gold in Branding
At Leadlab, we believe that everyone deserves designs empowered by concept, creativity and content. We understand that our previous logo does not accurately reflect our current tone, therefore we re-crafted our brand elements, to improve on the overall form and function using a minimal approach. The brand assets revolves around 3 major elements - lead pencils and leader ( which are the two forms of the heteronym lead ) and also light bulb denoting creativity. They combine to form a coherent master brand-led identity system that works across multiple platforms.
Eme Design Studio Design Director: Enrique Avalos
Design Team: Joel Martínez, Iris Morales, Enrique Avalos, Ana Ruiz, Francisco Arrieta
Gold in Branding
Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.

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