Page 59 - Indigo Design Award 2019
P. 59

NEW YORK WOMEN’S SURF FILM FESTIVAL
Shanti Sparrow
Design Director: Shanti Sparrow Gold in Branding
The New York Women’s Surf Film Festival, a project of Lava Girl Surf, celebrates the filmmakers and female wave riders who live to surf, highlighting their sense of adventure, connection to the ocean and love for their own communities and those they discover. The design for the 6th annual film festival was inspired by Van Hamersveld’s iconic Endless Summer film poster. The 2018 Festival design features an abstract landscape in vibrant contemporary colours combined with female surfer silhouettes. Abstracting the colours of the horizon removes context of time allowing the scene to be both dusk and dawn. The horizon – a symbol of endless possibility, is a repeated motif throughout the branding – represented in the form of colour blocks, underlines and featured within photography.
DONDI
Merril Cledera
Lead Designer: Merril Cledera
Gold in Branding; Silver in Packaging Design
Dondi’s playful and relaxing abstract design was inspired by natural settings; the cool color palette, derived from the beach and ocean, is representative of the organic ingredients. Dondi’s packaging is welcoming and relaxing: “It’s OK,” Dondi says, “I might be vegan but you can order whatever you want. I won’t judge you.”
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