Page 30 - Indigo Design Award 2019
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SHORTLISTED WINNER
SCULPTFORM WEBSITE
Avenue
Lead Designer: Flavio Argemi
Design Team: Flavio Argemi, Jon Low, Brenton Cannizzaro and Dylan Reeves
Gold in Mobile Responsive Design, Website Design
Sculptform’s wall and ceiling systems are an architect’s dream. We brought those dreams to life with a website worthy of the company’s sparkling reputation. One click through Sculptform’s portfolio and we guarantee you’ll never look at walls and ceilings the same again. Architects across Australia have flocked to the Bendigo-based business for years, and for good reason: their products are as easy on
the eyes as they are innovative. When it comes to Sculptform’s reputation as an architectural product manufacturer, the writing is on the wall: the team consistently delivers exceptional customer service and their products offer the freedom and flexibility for virtually unlimited creative vision. However, a confusing site structure, unnecessary gating, and ambiguous sales messaging was not reflective of a business actively expanding its footprint across Australian and international markets. Ready for a change, Sculptform shed its former moniker, Woodform Architectural, and enlisted us to reimagine their web presence. Our brief was simple: design and build an inspiring website that gives architects and builders everything they need to realise their creative vision... and nothing they don’t. Architects are notoriously time poor and often work late into the night, so we knew a complete online business solution that gives the goods without hassle was a must. Although technically Sculptform is a manufacturing company, we all agreed the website—and the brand—should feel more architectural than industrial. We took care not to over-design the design (yes, that’s a thing), giving the site a clean, simple, and elevated look. Thanks to Sculptform’s team of hard-working ‘ambassadors for beautiful architecture,’ the project was a heap of fun. We tackled everything from business objectives to brand messaging, personas, user mapping... all the stuff us digital geeks go ga-ga for. Today, the Sculptform site celebrates its products’ originality and creative possibility. Technical information, applications, and installation details are all easily accessible via an anchored menu, with high quality photography front and center. Architects on the hunt for design inspiration can now easily
filter projects by product, material, application, sector, species, or finish. We also gave careful consideration to the site’s backend. From installation information to technical specifications, Sculptform staff deal with complex information on the daily; to lessen the load, we put as much thought into the user experience for employees as we did prospective customers. Sculptform is a known and respected thought leader in the architectural space—seriously, these guys know their stuff.
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