Page 31 - Indigo Design Award 2019
P. 31

Watermark Creative
Lead Designer: Watermark Creative
Design Team: Watermark Creative, Colenso BBDO Auckland
Gold in Illustration for Games; Silver in Mobile Interaction & Experience
It’s never too early to learn valuable lessons about the important things in life... We were approached by Colenso BBDO Auckland to work with them in creating an app for BNZ that would help teach financial literacy to kids between the ages of 4 and 5. Every year, BNZ close their doors for a day to go out into the community and help out where needed, and as a part of this year’s campaign, they were visiting early learning centres and preschools to teach kids the difference between “needs” and “wants”. As a part of that initiative, we were tasked with creating an experience that had a simple story behind it, but would teach kids the difference between things they wanted and things they needed.

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