Page 28 - Indigo Design Award 2019
P. 28

SHORTLISTED WINNER
PEDIGREE: A DOG’S STORY
Aaron Turk
Lead Designer: Aaron Turk
Design Team: Watermark Creative, Colenso BBDO Auckland
Gold in Mobile Interaction & Experience; Silver in Mobile Games, Illustration for Games; Bronze in Character Design
In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However, it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog’s StoryTM is an interactive adventure that teaches children dog safety and how to read dog behaviour.
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