Page 184 - Indigo Design Award 2019
P. 184

INNÉ
Thitipol Chaimattayompol
University: Pratt Insitute
Silver in Packaging Design, Branding; Bronze in Logos
INNÉ is a feminine fragrance that represents the image of modern women who are not only beautiful but also strong and confident. The brand contains a simple design and plays with the sensation of touch. The bottle design inspired by complex forms of contemporary architecture that have intricate patterns. I incorporated the textures on the package’s surface by utilizing
the debossing technique with white lines in all branding design to let people touch and feel the texture. INNÉ’s fragrance concept is about personalities with the juxtaposition of simplicity and complexity lifestyles. The brand conveys a simple daylight lifestyle, while the bottle has a more complex design that links to sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which more complicated. The design has incorporated the touch sensation on the bottle’s surface. Touch and feel the essential characteristic of me.
ETH ZÜRICH
Ji Soo Eom
University: School Of Visual Arts Silver in Branding
ETH Zürich, Swiss Federal Institute of Technology in Zurich was founded in 1854 with the mission to educate engineers and scientist and provide a platform of communication for scientific community and industry. is one of the leading and most prestigious universities in the world in subject of technology, engineering, natural sciences and mathematics. The logo and the identity works in kinetic movement of typographic elements inspired by experiments in science results being unpredictable and adaptable.
SIZI
Kazuha Otake
University: Pratt Institute
Silver in Packaging Design, Branding
SIZI is a new line of Japanese spices.The concept of the product line, the name, the packaging solution, and overall branding is based on haptic design which reflects the unique sensitivity and refined taste of the Japanese culture. Relying too much on graphic elements and texts is a problem for young designers because it narrows their possibilities of creation. So I want
to promote product awareness by exploring a packaging system that is capable of communicating without relying on specific languages, letterforms or graphic symbols through the design project. The brand name SIZI consists with 2 sounded letter combination. The letter forms used in this brand are
not legible. This is one of the experiments for my branding project that make people not focusing on informative objects. These letterforms have a system, but no one can read at first sight. These illegible letterforms for this brand to provide people an opportunity to interact with tactility using their senses. These letterforms are created from Japanese pronunciation using some shapes of the Katakana letters. Instead of having standard shopping bag, I designed a multiple use fabric bag. I wanted to create the moment that people use their senses through the product I made, I used fabric which has unique tactility also matches to the branding concept and other designs.
184


































































































   182   183   184   185   186