Page 182 - Indigo Design Award 2019
P. 182

Ching Tien Lee
University: School Of Visual Arts
Silver in Brandingж Bronze in Packaging Design Bacteria Museum branding.
Lingfeng Liu
University: Maryland Institute College of Art Silver in Branding
Variety is a company who offers men’s skin and hair care products in the USA. The hair care products are their most selling and characterized products, which contain a broad and specific range of choices for men’s hair. The products can be served to the audience who have the different types of hair, for example, the curly hair, the curly-straight hair, and the straight hair. These three types are the most general ones in the world. Also, it would be classified by the colors, volumes, and textures. Generally, every man can get their specific hair care. Variety provides a fresh way for the men’s care products to promote their attraction in the markets.
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Sukhui Jeong
University: Savannah College of Art and Design(SCAD) Silver in Branding
In 1883, Bernard Henry Kroger opened a grocery store at 66 Pearl Street in downtown Cincinnati. Kroger is one of the world’s largest retailers and sells more than $115.3 billion annually. It also has almost 2,800 stores in 35 states under two dozen banners. their visual identity showed changes since 1961 but not to any great significance. Currently, all three logos that have been used since 1961 are being used inconsistently in various places such as public signs, printed materials, and products. New Kroger logo is simple, and the leaves in the O suggest a check and show it is a grocery market. The leaves also show freshness and include the meaning of ‘choose Kroger by putting a check’. The company logo shows different departments using different colors. The various colors of the ‘O’ show that Kroger has many departments. Using various colors, that there are various departments, it also emphasizes ‘One-stop shopping’ Kroger emphasizes.

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