Page 181 - Indigo Design Award 2019
P. 181

NU
Kazuha Otake
University: Pratt Institute
Gold in Packaging Design; Silver in Branding
‘Nu’ is a fragrance only for you. This is not a fragrance for a night out, a dinner party, or a date but for the relaxing time at home or the time when you are facing your self. ‘Nu’ is not about nude, it is about yourself and inside of you. When do you put your perfumes? Do you put them for making your self look better when you go out? ‘Nu’ is a fragrance only for you, for your satisfaction. When you are relaxing at home, being alone, and facing yourself. I designed a fragrance that helps people enjoy seeing inside of themselves. The outer shape represents outside of you; the top shinning part shows the inside. The main color of ‘Nu’ is a gradient color which is the color came from the inside of our body.
ICFF
Seowoo Han
University: School Of Visual Arts
Silver in Branding
International Contemporary Furniture Fair identity design.
DIGITAL AKURASI REBRANDING
Ferrenline Prasetio
University: Raffles institute of higher education Silver in Branding
Digital Akurasi is a balance and scale supplier as well as manufacturer of laboratory instrument, located in Indonesia. They are committed to provide the highest quality products and services. I had the privilege to rebrand the company’s visual identity during this competition. The design is inspired by the study of feng shui, which indicates that the uphill path brings a livelier journey and highlights the letter A from Akurasi.
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