Page 114 - Indigo Design Award 2019
P. 114

STANTON HOCH THANKSGIVING PROMO
reitdesign
Design Director: reitdesign Silver in Promotional Materials
When it comes to New York real estate, the Stanton Hoch Team has much to be thankful for—not the least of which is being ranked in the top .01% of all real estate agents in the country by The Wall Street Journal. Of course, they couldn’t do it without their clients. To help Stanton Hoch express their gratitude, we developed a festive Thanksgiving Promo that included 7 to-go containers designed to hold leftovers from Thanksgiving dinner. In addition to the handy containers, the promo package included labels on the wraparound sleeve and container lids that were imprinted with fun facts about the holiday (“No Forks at the First Thanksgiving,” “Don’t Blame Turkey for the ‘Food Coma,’” and more). Intermingled with the Turkey Day trivia were eye-opening statistics and surprising facts about Stanton Hoch. A separate, Stanton Hoch-branded notecard featured a special Thanksgiving message to clients, tying the promotion together. The end result kept Stanton Hoch’s name in front of existing and prospective clients during the holidays, and beyond.
THE ART OF GIVING
DAY Vision Marketing
Design Director: Sarah Karess
Design Team: DAY Vision Marketing
Silver in Illustration, Promotional Materials, Digital Ads and Campaigns; Bronze in Integrated Graphic Design
The holiday season is filled with friends, family, warmth – and most importantly, gratitude. Many of us are fortunate to be surrounded by loved ones and warmth, and are left thinking about ways that we can help others less fortunate, in our own communities and beyond. One of the simplest ways
to give back is to make a charitable donation to a good cause. That’s why,
in lieu of a traditional gift, DAY Vision made charitable contributions to three selected arts-based organizations, both local and national, for their 2018 holiday campaign. DAY Vision utilized a variety of creative platforms in order to promote the Art of Giving. An inspiring direct mail piece sent to the Greater Lehigh Valley area and beyond kicked off the creative campaign, followed by a sequence of email blasts and scheduled social media posts - all beautified by watercolor illustrations, uplifting copywriting, and most importantly - a simplistic, eye-catching logo. The public’s shares, clicks and encouraging engagements have allowed DAY Vision to support three amazing causes.
The results of the campaign include sponsorship of a classroom for Dreaming Zebra foundation, sponsorship the Healing Through the Arts Community Award 2019, and charitable support of the Crayon Initiative.
THE BIKE BIBLE
Haselwanter Grafik_and Design Design Director: Andreas Haselwanter Silver in Promotional Materials
Welcome! For the Vorarlberg bicycle manufacturer Kraftstoff, design and innovative technology are of the utmost importance – the Bike Bible was created according to this guiding principle. The seven bike commandments lead everyone to their own personal, very individual bicycle, whether it‘s the high-performance hardtail bike for pros in the first commandment or the trekking bike for relaxed excursions described in the fourth commandment.
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