Page 67 - Indigo Design Award 2019
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BRANDING FOR A REVOLUTIONARY HEMP-BASED WELLNESS COMPANY
WORKS
Design Director: Haris Fazlani
Design Team: Haris Fazlani, Juan Duque, Mills Miller
Silver in Branding
Mineral is a new generation plant medicine brand that grows, cultivates and formulates full spectrum hemp products to highest bioavailability for balance in the body and mind. Their unique process allows us to extract and formulate full spectrum cannabinoid content to terpene ratio. Therefore, MINERAL products are naturally rich in CBD and ancillary cannabinoids that nourish the body’s endocannabinoid system. In order to bring that to life, we distilled our branding elements down to the most basic, stripping away all unnecessary embellishments and employing a design language that was consistent with Mineral’s plant-based philosophy.
WONDOR
Eme Design Studio
Design Director: Francisco Arrieta
Design Team: Joel Martínez, Iris Morales, Francisco Arrieta, Ana Ruiz, Enrique Avalos
Silver in Branding
El Paso Texas-based Wondor is rooted in the idea that cross-cultural collaboration offers fertile grounds for the production of services and the creation of unique garments and goods. The brand is focused on weaving connections through various enterprises that encourage people to re-engage with the world. EME Design Studio approached this concept starting with the creation of the Wondor logo: a curious hummingbird. This hummingbird was then modified to create the various Wondor sub-brands; which combine various objects with the hummingbird’s wing. The packaging for this brand
is heavily focused on Wondor Apparel, where dots and lines represent the weaving of the artwork of indigenous Mexican craftswomen with the design looking to redefine luxury apparel and goods. These dots and lines are often used to create shapes, which are inspired by the patterns found in Wondor Apparel’s artisan artworks.
MOKA REBRANDING
Moka Graphics
Design Director: Kendra Beavis
Design Team: Sarah Rose, Charley Werner
Silver in Logos, Branding, Digital Design
After being in business for over 15 years, we decided our own brand needed a little pick-me-up. We refined our logo, messaging and launched into a new era for MOKA.
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