Page 153 - Indigo Design Award 2019
P. 153

Design Director: Daniel Breining Design Team: Ralph Stachulla Silver in Website Design
The “Köhninger” brand positions itself as one of the largest systemic
consulting companies in Europe with a good reputation and experience
in an international market. The new website and design language aims at clearly differentiating the company from its competitors, who usually appear cool, scientific, serious or even distant. In contrast to the classical consulting approach of “process orientation”, it is of decisive importance to present
and communicate the advantages of systemic consulting in an appealing way. In addition to reducing the content to the essentials and a clear and comprehensible structure of all the services offered, a design concept was developed that takes up the basic systemic idea of “humanity“. The clear structure of the web page symbolizes the Köhninger GmbH commitment’s effects in its own organization and clarifies the advancement and future ability. The website includes small animations of the created illustrations which evolve while scrolling the site and content. The new corporate design language can also be found on all the recently created corporate promotional products.
The courageous web design has so far been perceived positively by the customers, as the living image of the company is reflected in the sites design.
Design Director: Samantha Humphries Silver in Website Design
We wanted to give i3 a bold site that stood out among competitors in their field. As part of the strategy to grow their business through more contracts, i3 needed a website that also showed the company’s internal culture and expansive knowledge.
Tiny Hunter
Design Director: Ben Barkwith Design Team: Ara Isidro
Silver in Website Design
Following a competitive tender process, Tiny Hunter was chosen to rebrand safe sex resource, Play Safe. The aim was to create a space that truly resonates with young people in NSW. As a sensitive subject – and one that people do not generally actively look to engage with – it was important that the new brand connected authentically with the audience. Insight
and research was key. The new brand, tone of voice, messaging, content and website is based on various stages of audience research including one-to-one peer interviews about what users wanted from the Play Safe website. The second stage of research included user testing to assess overall user experience, ease of use, and connection with the target audience.
The resulting brand and website is much edgier than its predecessor, with language and design that is inclusive, welcoming, and takes a ‘peer to peer’ rather than a ‘government’ approach. Web traffic, forum interaction, and increases in key performance indicators like ‘Nurse Nettie’ enquiries (a real sexual health nurse based in Sydney) shows that the target audience is asking for advice and engaging with the service. The site has also received widespread support across the sector.

   151   152   153   154   155