Page 151 - Indigo Design Award 2019
P. 151

Design Director: Jesper Fagerlund Silver in Website Design
CPH PIX is Denmark’s largest annual feature film festival. Each year they invite adults, youngsters , and children into cinemas in Copenhagen for two weeks of the newest films from all over the world. Ever since our very first edition in 2009, the festival’s ambition has been giving audiences of all ages the chance of seeing some of the world’s best, bravest and most eye-opening films. Films that don’t normally find their way to Danish cinemas. CPH PIX is more than film. Granyon was asked to create concept, web design and website. The site was launched spring 2019.
Kick Point
Design Director: Emma Butler Silver in Website Design
The new website we built for ourselves focuses on our work (case studies) and our process, unlike most digital marketing agencies that focus on services and packages. We believe that by showcasing the quality of our work, and what it’s like to work with us, our website is better able to show potential clients why we’re the right choice.
Design Director: Aniek Velthuizen
Silver in Website Design; Bronze in UX, Interface & Navigation
Medians. Redkiwi designed the website for Medians. Medians is a Dutch company which conducts research into the effects of new drugs. We created an online platform on which you can find an overview of current clinical trials. Due to the collaboration between Medians and renowned research centers, the platform contains only reliable medical studies with very reliable data. An organised overview was therefore needed to display all this information. The assignment: to build a website that encourages people to become clinical trial volunteers. The previous Medians website was outdated and not very visually appealing. There were also three separate domains for Dutch-speaking, German-speaking and English-speaking volunteers. In short, the desired goal was a new website with a completely new look and multiple languages under one domain. The redesign was successful! The website now has visitors in the Netherlands, Belgium and Germany, where the following significant increased conversion percentages have been achieved: Netherlands > 35%; Belgium > 35%; Germany > 50%. Too much information? No way! The large amount of information on the website is now clearly displayed. For example, we used short animated videos to explain difficult concepts and we organised certain information into a question & answer structure. A visitor can therefore find the information they’re looking for at a glance. We also opted for soft color accents for ease of reading.

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