Page 41 - Indigo Design Award 2019
P. 41

Eme Design Studio
Lead Designer: Ana Ruiz
Design Team: Joel Martínez, Iris Morales, Ana Ruiz, Enrique Avalos, Francisco Arrieta
Gold in Branding, Packaging Design
Named after the Mayan word for coffee, Boxha is a coffee house that knows how to stick to its roots. The ancient culture is incorporated into the branding with the creation of characters that resemble those found in ancient illustrations, focusing on prominent figures like the jaguar and the many Mayan gods. These illustrations are combined with bold type and vibrant colors to create harmonious yet unique pieces throughout the whole brand. Although heavily based on an ancient world, Boxha has a look that fits in the modern age.

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