Page 38 - Indigo Design Award 2019
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SHORTLISTED WINNER
YAP BRAND IDENTITY
jekyll & hyde
Lead Designer: Marco Molteni, Margherita Monguzzi
Design Team: Elena Bonanomi, Cecilia Della Longa, with Matteo Mapelli Head of Design Innovation Lab Nexi
Gold in Branding; Silver in Illustration; Bronze in Integrated Graphic Design
We worked on YAP brand identity. YAP is a mobile app dedicated to millenials which offers different possibilities of mobile payments, from buying directly in shop, to ask and send money to friends, to purchasing online. Our project started from the logo design and then it developed to the creativity of the whole brand identity, in particular for art direction, illustrations and the launch campaign on social networks. YAP is powered by Nexi which, in Italy, is a leader in the digital payments.
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