Page 160 - Indigo Design Award 2019
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DIGITAL RETAIL EXPERIENCE FOR LE BON MARCHÉ
Puppets
Design Director: Nicolas MARCADET
Design Team: Nicolas MARCADET, Valérie GOUDAL Gold in Interactive Design
Deployment of a playful and social ditigal-in-store device to celebrate Italy via an application developed to create a photo portrait and print it on a latte. An unprecedented experience in Europe! A second web application device allows customers to create on-site and online a family crest, then print it on a totebag.
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GATSBY QUICK CLEAN CHALLENGE
D2C TAIWAN
Design Director: D2C TAIWAN
Silver in Mobile Interaction & Experience, Interactive Design; Bronze in Website Design
Brand GATSBY Taiwan | Product facial and body deodorant paper | Target audience 18-25 years old / male in Taiwan | Task : Strengthen brand awareness and deliver product unique selling proposition | Strategy Utilizing gamification essence to reach and enhance young generation’s awareness of the product via casual mobile game, and deliver product USP while having fun.
NATIVE 360 ADS
Verizon Media Group
Design Director: Emily Salinas
Design Team: Oath / Verizon Media Group Ad Technology Team Gold in Innovative Use of Mobile Technology; Silver in Mobile Ads
Purple wanted us to create a native ad experience where the user can learn about the science of Purple in easily digestible blurbs for each product while maintaining the fun and quirky attitude of their branding. By rendering an equirectangular 360 image of a room, and then digitally enhancing the space with raw footage assets, we were able to recreate the Purple laboratory. Each character and feature was isolated into their own layers, and warped to match the equirectangular environment, and create a sense of depth. After crafting short copy and designing each hotspot pop-up, all the assets were combined to create a full 360 experience for the user to surround themselves in the eccentric mad scientist world of the Purple brand. Learn more: https:// s3-us-west-1.amazonaws.com/acttools/api/ACT_Design/purple-oath- awards/purple-oath-awards.html
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