Page 110 - Indigo Design Award 2019
P. 110

TAIWAN TEA HOUSE SPRING GIFT
Su Wan Ling
Design Director: Su Wan Ling Silver in Packaging Design
This brand services different areas tea in Taiwan since Taiwan is the hometown of high quality tea. “KaiMon” in Chinese means “Open Door”. It describes the warmth feeling of “open door and come home”. Color and texture design is to blessing, also give thanks to mountains that cultivate tea. The idea is using clean geometry shapes to represent the tough of mountain. Wash colors represent vibrant life of spring. Use three elements of mountains: wind, water and sun to design three small boxes inside the package. Boxes can be flexible used for tea or different tea cake. Rounded paper design for boxes reduce printing process and keep eco -friendly. Connect the idea of blessing and thanks to mountains.
GRAY WOLF COFFEE
Merril Cledera
Design Director: Merril Cledera Silver in Packaging Design
The coffee aisle of a grocery store can seem aesthetically homogenous.
The imagery is drab (beans, steam, mugs of brown liquid) and the colors are dark and warm. When I think of coffee, I think of energy, purpose, and focus. I wanted to explore the notion of presenting coffee in a bright way, instead of the usual brown mug; I wanted to see coffee as something full of vitality and intention. Gray Wolf is wild but disciplined. Boldness, a theme often emphasized in coffee copywriting, is built-in to the wolf imagery. The color palette (blues and grays and yellow) is vibrant and positive but forceful and strong. The wolf itself is poised.
SKUNK FACTORY PACKAGING
Tara Ordorizzi
Design Director: Tara Ordorizzi Design Team: Elaine Chaw Silver in Packaging Design
As Skunk Factory prepared to launch into the market, they came to Noise 13
to create packaging for their handheld vape kit, cartridges, and forthcoming flower. We loved their established street style aesthetic. With that as inspiration, we built a brand identity that showcases their bold, ambitious, and unapologetic attitude, one that will appeal uniquely to their base of younger (25+) cannabis consumers. Cannabis products have multiple levels of mood/effect, flavor, and product composition. To determine the best way to design for these variables, we collaborated closely with the client to learn about their production methods and goals for the brand. One of Skunk Factory’s primary goals was to elevate their packaging to highlight the product quality. We developed the base packaging using a sleek, uncoated black paper stock with a palette of black, white, and metallic silver. For the flavor indicator, we were inspired by caution tape. By repeating stripes and text—mimicking street signs and streetwear fashions—and incorporating pops of bright color with a glossy sticker, we were able to punch up the look and feel of the brand. The biggest challenges came from having to work with constantly changing regulations for cannabis packaging. Extensive research went into understanding child-resistant forms, tamper-evident tape, and highly specific legal requirements.
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