Page 157 - Indigo Design Award 2019
P. 157

MARC O’POLO BRAND SHOP
Dept
Design Director: Dept
Silver in UX, Interface & Navigation; Bronze in Website Design
New design guidelines for the successful fashion brand with a premium look
& feel and a modern, high-performance online shop. In the rapidly expanding and innovation-driven e-commerce market, the Marc O’ Polo Brand Shop
with more than 6.5 million visitors is the most important touchpoint in the customer journey. The goal: a redesign meeting the brand’s requirements and representing Marc O’ Polo as a leading premium casual lifestyle brand down to the last detail. In addition: to create an optimised user experience in order
to ensure that the purchase runs smoothly and uncomplicatedly, regardless
of the end device. The result: a modern online shop with a unique premium look and feel which is based on technical improvements and, above all, mobile optimisation. In addition to the product focus, the new online shop is more customer-centric and separates, for example, the main navigation between the women’s and men’s sections. A shopping experience representing the MARC O’ POLO brand and inspiring its customers time and again. Shopping experience at its best: a modern online shop with a unique premium look
and feel which is based on technical improvements and, above all, mobile optimisation. A shopping experience representing the Marc O’Polo brand and inspiring its customers time and again.
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SCROLL-X /ROLLABLE SCREEN EMERGENCY STOP SIGN.
Ming Chi University of Technology Design Director: Zhi-Fan,Chen
Design Team: Hui-Ping,Hu/designer Wei-Chung,Chang/ designer Zhi-Fan,Chen/Designer Kai-Chu ,Li/Major Professor
Silver in UX, Interface & Navigation
SCROLL-X combines a flexible light guide, electronic paper display, and
laser projection technology to reduce the risk of placing an emergency
stop sign when a vehicle breaks down during daytime or night time. The
reel design can be installed in the trunk, allowing users to quickly open the Scroll-X after opening the trunk, and it automatically activates the enlarged vehicle breakdown message; combining with the projection of laser dynamic lane shifting indication several meters behind the breakdown vehicle. The approaching cars can clearly identify the warning from a distance to improve the chance of high-speed collision when the night visibility is poor. SCROLL-X can be used with mobile device APP and all kinds of hooking and standing accessories, which is widely used for temporary stop of bus and ambulance, police car pull-over stop, road construction and cleaning, etc. With the driving lens, the front view of the large vehicle can be displayed for the approaching cars to let the approaching vehicles know the condition of the preceding vehicle.
SEARCHDIGITAL CORPORATE B2B WEBSITE
SearchDigital
Design Director: Ronald Ck Ong
Design Team: SearchDigital - London Development Team
Silver in UX, Interface & Navigation; Bronze in Website Design
Corporate B2B website, mobile-first design, multi-layer mobile menu, one-tap navigation to over 100+ content pages.
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