Page 136 - Indigo Design Award 2019
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K-ROO BRAND FILM
Tiny Hunter
Design Director: Emma Scott Design Team: Ara Isidro
Silver in Mix Media/Moving Image
Following a successful rebrand, kangaroo meat company K-ROO wanted
a launch campaign that would get consumers talking. It needed to bring
to life the brand’s humour and sense of fun whilst normalising the purchase
of kangaroo, and showing just how easy it was to cook, and how delicious
it tastes. The launch campaign centred on a brand film which perfectly captured the target audience – the busy families who already have too much on their plate and simply want a delicious, healthy, and easy meal. The film was served up with a good dose of Aussie humour which garnered positive comments and attention across social media and PR.
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SHAKESPEARE’S GARDEN: AN IMMERSIVE TYPOGRAPHIC SHAKESPEARE EXPERIENCE
Virginia Tech
Design Director: Meaghan A. Dee
Design Team: Charles Nichols (Sound Design) and the School of Performing Arts at Virginia Tech
Silver in Mix Media/Moving Image
Using spatial audio and flexible video projection, a team created an immersive typographic Shakespearean experience to reimagine traditional theater. My role was to create a series of motion graphics, designed to work together in an installation alongside audio recordings (utilizing both spatial and locational audio). Each piece uses the text from selected Shakespearean works (including passages from a Midsummer Night’s Dream, As You Like It, and Merchant of Venice as well as Sonnets 12/ 18 / 73/ 98 / 99 /130) to create engaging visuals, which were projected onto a series of hanging scrims. During performances, audience members follow a meandering path through the installation, actively engaged in their own exploration of Shakespeare’s garden. The aim of this project was to explore ways of bridging the physical and digital domains
for both art and design. This project was a pilot for future exploration and experimentation in immersive theater, and was exhibited at the Cube (a four-story state-of-the-art theater) March 22–24 of 2018, with over 1,000 attendees.
STEM JOBS.
NJI Media
Design Director: Drew Ellis
Design Team: NJI Media
Silver in Animation & Illustration for Websites
Animation promoting the importance of STEM disciplines and future job opportunities.
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